Graphic design studio · India

Logos, identities and print for brands with a story.

I'm Sheetal. I design marks and brand systems that feel like the people behind them, from a first sketch to the final files.

Also the creator behind Shee The Boho, 325 travel videos
R 124GRID 8 × 81 : 1.618Shee The Boho mark · in progress
Services

What I design

Three things, done properly. Every project starts with your story, not a template.

Logo design

A mark that works at every size, from a shop sign to a phone icon.

Wordmarks · symbols · monograms

Brand identity

Colour, type and rules, so everything you make looks like you.

Palette · type · brand guide

Print

Things people hold: cards, menus, packaging and posters.

Stationery · menus · packaging

How I work

Four steps, no surprises

  1. BriefYour story, audience and goals, in one call.
  2. MoodboardColour, type and feeling, agreed together.
  3. SketchIdeas on paper, then the best three in vector.
  4. FinalLogo files, colours and a short brand guide.
Step 01 · Brief

"A travel channel and a design studio, one person, three languages. Warm, honest, never generic."

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Step 03 · SketchIdeas on paper first. The best three move into vector.
Shee The Boho
Selected work

Recent projects

All work
Shee The BohoGolden Hour identityBrand identity · Design system · 2026View case study
Next upYour brand could be next.Cafés, boutiques, makers and small businesses with a story worth telling.Start a project
Sheetal Khatri
The designer

"Travel taught me that every place has a story. I design brands the same way: listen first, then draw."

Sheetal Khatri · graphic designer and creator of Shee The Boho

Have a brand with a story?

Tell me about it. I reply within two days.

Start a project