Golden Hour: an identity for Shee The Boho
Shee The BohoTravel · Food · Sustainability
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EN · ગુ · हिThe brief
325 videos, no visual identity
The channel had a plain black banner and thumbnails in many styles. It needed one look that works for warm travel content and for a serious design studio, in three scripts.
The answer was the light she films in most: golden hour. Travel lives in the sunset; the design studio lives in the night that follows.
Moodboard
Explored, compared, then chosen togetherEight directions, one winner
Kutch NightRound 1
White RannRound 1
Marigold MarketRound 1
AirmailRound 2
Golden HourChosen
Field NotesRound 2
PosterRound 2
Seventies BohoRound 2
The result
Colour, type and parts
Peach#FFC9A3
Coral#FF8F7A
Dusk rose#E86A92
Night plum#2A1530
Shell#FFF1E6
Unbounded + Anek · MuktaSunset at Uluwatuઉલુવાટુમાં સૂર્યાસ્તउलुवातु में सूर्यास्त
Components
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