← All work

Golden Hour: an identity for Shee The Boho

Client
Shee The Boho
Year
2026
Services
Brand identity, Design system
Output
Website in 3 languages
Shee The BohoTravel · Food · Sustainability
The Shee The Boho website on a laptopHola peeps!The website on a phoneEN · ગુ · हि
The brief

325 videos, no visual identity

The channel had a plain black banner and thumbnails in many styles. It needed one look that works for warm travel content and for a serious design studio, in three scripts.

The answer was the light she films in most: golden hour. Travel lives in the sunset; the design studio lives in the night that follows.

Moodboard

Eight directions, one winner

Explored, compared, then chosen together
Kutch NightRound 1
White RannRound 1
Marigold MarketRound 1
AirmailRound 2
Golden HourChosen
Field NotesRound 2
PosterRound 2
Seventies BohoRound 2
The result

Colour, type and parts

Peach#FFC9A3
Coral#FF8F7A
Dusk rose#E86A92
Night plum#2A1530
Shell#FFF1E6
Unbounded + Anek · MuktaSunset at Uluwatuઉલુવાટુમાં સૂર્યાસ્તउलुवातु में सूर्यास्त
Components
Watch the latest vlogExplore
KutchBaliMumbai